gm frens
Hi, I’m Leticia
I study the best (and worst) marketing strategies powering leading web3 brands. Here’s where you can dive into my notes.
this is me
this is also me
I’ve been where you are
Web3 is a unique new territory. When you start exploring it, it feels wild, foreign and promising. But if you don’t learn how it works, you’re not likely to last much.
Marketing in web3 is just as ruthless.
There’re thousands of projects trying reach the top out there, but only 1% will make it.
Storytelling is a weapon for survival. That’s why it’s so important that we understand it.
There’s always something new to learn
Join me in analyzing the most impactful marketing campaigns in web3