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Hi, I’m Leticia
I study the best (and worst) marketing strategies powering leading web3 brands. Here’s where you can dive into my notes.

this is me



this is also me
I’ve been where you are
Web3 is a wild new world. Onchain marketing is just as ruthless.
There are thousands of projects trying to reach the top out there, but only 1% will make it.
Make storytelling a weapon for survival.
There’s always something new to learn
Join me in analyzing the most impactful marketing campaigns in web3

